Pudgy Penguins, once on the brink of bankruptcy, have successfully pivoted from NFTs to a broader business model, including a projected $50 million revenue by 2025, driven by their innovative plush toy line. Despite a slow start for their new Layer 2 network, Abstract, and denying acquisition rumors, the brand is focusing on strategic partnerships and expanding its gaming portfolio with releases like 'Pudgy Party' and 'Pengu Clash'. CEO Luca Netz is bullish on the future, aiming for an IPO within two years, signaling confidence in the brand's growth trajectory. As the crypto market experiences gains, Pudgy Penguins' strategic moves highlight the potential for NFT projects to diversify and thrive in a volatile market.
Pudgy Penguins: From NFTs to a $50 Million Revenue Model
September 12, 2025
1 min read
Pudgy Penguins, once on the brink of bankruptcy, have successfully pivoted from NFTs to a broader business model, including a projected $50 million revenue by 2025, driven by their innovative plush toy line. Despite a slow start for their new Layer 2 network, Abstract, and denying acquisition rumors, the brand is focusing on strategic partnerships and expanding its gaming portfolio with releases like 'Pudgy Party' and 'Pengu Clash'.